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Nobody likes a slow website, in fact, I can prove it with data. In today's world of instant gratification, websites must be fast, smooth, and zippy. Perceived performance is just as important as actual performance and customers will let you know (by simply leaving your site). There are many tools to make brand successful in this area. Minifying files, optimizing images, reducing file sizes, and above all making sure everything works as intended. Don't make your customer wait 5 seconds to buy your product when they want to buy it now.

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